Stijn de Bekker

Accountable for the global consumer marketing technology strategy, accross brand and product portfolio, covering eCommerce, CRM, content and marketing analytics & insights,

• Part of global marketing technology executive team, to define and deliver on a global strategy, manage budget and `drive people agenda
• Responsible for global technology roadmap, to drive seamless consumer connections and accelerate top line growt
• Lead and grow global product teams, to deliver global end-to-end scalable technology solutions, meeting market need
• Accountable for global consumer technology budget and driving cost efficiencie
• Driving mindset of continuous innovation, via pilots and partnerships

Accountable for commercialising new digital consumer products & services, leveraging connected consumer devices, with significant top-line and bottom-line impact

• Part of global senior executive forums, establishing and driving a common global strategy
• Lead and grow a cross-functional global product team, to deliver global end-to-end scalable technology solutions
• Transitioned governance using SAFe and Agile frameworks to accelerate time-to-market and consumer value
• Use data analytics and insights to drive consumer centric app development and focus long term R&D
• Transform via thought leadership and consumer centric innovation

Previously known as British American Tobacco, BAT is a top FTSE-100 performer and performing a massive transformation to build a better tomorrow with healthier consumer products.

Responsible for Digital Business Solutions (Marketing) in one of BAT’s four regions, Americas and Sub-Saharan Africa (AmSSA).

• Engage with regional and global teams as a trusted advisor, to understand and translate business strategies into plans and budgets
• Provide insights to drive improved business performance
• Understand the IT landscape to proactively drive optimization, application and exploitation of assets

In a role reporting to the global HEINEKEN CIO, delivering strategic technology advice for several global functions (including global IT and global commerce).

• Received MT signoff on 3-year global IT strategy for capability sourcing
• Accelerated roll out of e-Commerce in key markets, contributing to top line during global pandemic
• Delivered customer experience improvements for global SAP Hybris e-Commerce platform (design, functional, performance), integrated with key solutions (e.g. SAP ECC and Salesforce.com)
• Restructured Agile delivery of e-Commerce roadmap, achieving structural cost savings, improved quality and better collaboration

HEINEKEN’s local operations in Portugal. This includes a beer brewery (“Sagres”), wholesale company, malt production, water plant (“Luso”) with spa and a craft beer business.

In a highly competitive market, end-responsible for all IT services in Portugal supporting full range of company operations and workplace support for 2.000+ employees.

• Delivery and MT-signoff of a three year business-IT strategy
• Reorganisation of the local IT team to provide new competences and capabilities
• Setup of new long-term agreements with (new) key partners, for improved operational performance and significant cost savings
• Delivery of Agile masterclasses to company leadership teams
• Initiated technology inspiration sessions to stimulate company-wide innovation
• Initiator and key stakeholder of organisational (digital) transformation with complete technology landscape overhaul

European financial shared service centre, supporting 25+ group operating companies in transactional finance.

In a service oriented and operationally driven environment, responsible for all IT activities to deliver financial services, local business critical systems and workplace support for 1.000+ local employees and 250+ employees in backoffice (India).

• Part of the management team and several global IT cabinets to drive strategic improvements (e.g. financial services transition, robotic process automation)
• Implemented global service desk as pioneer in company, realizing process, team and cost efficiencies
• Realized local SAP solutions for HR and finance