Stijn de Bekker

Leading Organisations in the Field of Technology

A technology enthusiast with proven track record in delivering long-term business value via (digital) technology, enabling process restructuring and organisational transformation. Recognized for defining strategy and delivering transformational programs.

Recent Work Experience

Global Head of Consumer Technology at BAT
London, United Kingdom

Accountable for the global consumer marketing technology strategy, accross brand and product portfolio, covering eCommerce, CRM, content and marketing analytics & insights

February 2024 - now
Global Head of Connected Ecosystems at BAT
London, United Kingdom

Accountable for commercialising new digital consumer products & services, leveraging connected consumer devices, with significant top-line and bottom-line impact.

June 2022 - January 2024
Regional Head of DBS Marketing at BAT
London, United Kingdom

Previously, known as British American Tobacco, BAT is a top FTSE-100 performer and performing a massive transformation to build a better tomorrow with healthier consumer products.

Responsible for Digital Business Solutions (Marketing) in one of BAT's four regions, Americas and Sub-Saharan Africa (AmSSA).

August 2020 - May 2022
HEINEKEN International
Strategic Advisor at HEINEKEN International
Amsterdam, The Netherlands

In a role reporting to the global HEINEKEN CIO, delivering strategic technology advice for several global functions (including global IT and global commerce).

Feb 2020 - July 2020
Sociedade Central de Cervejas e Bebidas
CIO at Sociedade Central de Cervejas e Bebidas
Lisbon, Portugal

HEINEKEN’s local operations in Portugal. This includes a beer brewery ("Sagres"), wholesale company, malt production, water plant ("Luso") with spa and a craft beer business.

In a highly competitive market, end-responsible for all IT services in Portugal supporting full range of company operations and workplace support for 2.000+ employees.

Jan 2017 - Jan 2020
HEINEKEN Global Shared Services
CIO at HEINEKEN Global Shared Services
Kraków, Poland

European financial shared service centre, supporting 25+ group operating companies in transactional finance.

In a service oriented and operationally driven environment, responsible for all IT activities to deliver financial services, local business critical systems and workplace support for 1.000+ local employees and 250+ employees in backoffice (India).

Mar 2015 - Dec 2016


Master of Business Administration (MBA) at Webster University

St. Louis (MO), US

Master in Computer Science (MSc) at University of Twente

Enschede, NL

VWO Atheneum at Mencia de Mendoza

Breda, NL

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