Stijn de Bekker

Global Head of Consumer Technology at BAT

London, United Kingdom

Accountable for the global consumer marketing technology strategy, accross brand and product portfolio, covering eCommerce, CRM, content and marketing analytics & insights

Part of global marketing technology executive team, to define and deliver on a global strategy, manage budget and drive people agenda
Responsible for global technology roadmap, to drive seamless consumer connections and accelerate top line growth
Lead and grow global product teams, to deliver global end-to-end scalable technology solutions, meeting market needs
Accountable for global consumer technology budget and driving cost efficiencies
Driving mindset of continuous innovation, via pilots and partnerships

February 2024 - now

Global Head of Connected Ecosystems at BAT

London, United Kingdom

Accountable for commercialising new digital consumer products & services, leveraging connected consumer devices, with significant top-line and bottom-line impact.

Part of global senior executive forums, establishing and driving a common global strategy
Lead and grow a cross-functional global product team, to deliver global end-to-end scalable technology solutions
Transitioned governance using SAFe and Agile frameworks to accelerate time-to-market and consumer value
Use data analytics and insights to drive consumer centric app development and focus long term R&D
Transform via thought leadership and consumer centric innovation

June 2022 - January 2024

Regional Head of DBS Marketing at BAT

London, United Kingdom

Previously, known as British American Tobacco, BAT is a top FTSE-100 performer and performing a massive transformation to build a better tomorrow with healthier consumer products.

Responsible for Digital Business Solutions (Marketing) in one of BAT's four regions, Americas and Sub-Saharan Africa (AmSSA).

Engage with regional and global teams as a trusted advisor, to understand and translate business strategies into plans and budgets
Provide insights to drive improved business performance
Understand the IT landscape to proactively drive optimization, application and exploitation of assets

August 2020 - May 2022

Strategic Advisor at HEINEKEN International

Amsterdam, The Netherlands

In a role reporting to the global HEINEKEN CIO, delivering strategic technology advice for several global functions (including global IT and global commerce).

Received MT signoff on 3-year global IT strategy for capability sourcing
Accelerated roll out of e-Commerce in key markets, contributing to top line during global pandemic
Delivered customer experience improvements for global SAP Hybris e-Commerce platform (design, functional, performance), integrated with key solutions (e.g. SAP ECC and Salesforce.com)
Restructured Agile delivery of e-Commerce roadmap, achieving structural cost savings, improved quality and better collaboration

Feb 2020 - July 2020

CIO at Sociedade Central de Cervejas e Bebidas

Lisbon, Portugal

HEINEKEN’s local operations in Portugal. This includes a beer brewery ("Sagres"), wholesale company, malt production, water plant ("Luso") with spa and a craft beer business.

In a highly competitive market, end-responsible for all IT services in Portugal supporting full range of company operations and workplace support for 2.000+ employees.

Delivery and MT-signoff of a three year business-IT strategy
Reorganisation of the local IT team to provide new competences and capabilities
Setup of new long-term agreements with (new) key partners, for improved operational performance and significant cost savings
Delivery of Agile masterclasses to company leadership teams
Initiated technology inspiration sessions to stimulate company-wide innovation
Initiator and key stakeholder of organisational (digital) transformation with complete technology landscape overhaul

Jan 2017 - Jan 2020

CIO at HEINEKEN Global Shared Services

Kraków, Poland

European financial shared service centre, supporting 25+ group operating companies in transactional finance.

In a service oriented and operationally driven environment, responsible for all IT activities to deliver financial services, local business critical systems and workplace support for 1.000+ local employees and 250+ employees in backoffice (India).

Part of the management team and several global IT cabinets to drive strategic improvements (e.g. financial services transition, robotic process automation)
Implemented global service desk as pioneer in company, realizing process, team and cost efficiencies
Realized local SAP solutions for HR and finance

Mar 2015 - Dec 2016

Project Manager at HEINEKEN International

Amsterdam, The Netherlands

Global Solutions manages and deploys projects globally as part of HEINEKEN’ central IT organisation.

Solution owner of the global company SharePoint platform and technology.

Delivered renewed vision and strategy towards SharePoint Online (Office365) to the CIO
HEINEKEN representative in Microsoft’s SharePoint community of practice
Development of a functional roadmap with ongoing delivery of new features
Set up and lead of company-wide community of practice

Mar 2014 - Mar 2015

Cluster Lead Digital Consultants at HEINEKEN International

Amsterdam, The Netherlands

Global centre of excellence on digital media, supporting delivery of marketing and communication initiatives

Managed a high-performing team of subject-matter experts with design responsibility (user interaction) and to provide technology support (architecture, performance, security) for strategic and highly-visible brand, activation & communication platforms.

Delivery of platforms like Heineken® James Bond, Heineken® UEFA Champions League, brand platforms for Desperados, Amstel or Sol, HEINEKEN corporate website, the SUB eCommerce, etc.
Design responsibility of project portfolio for 7 global consumer brands and corporate communications
Three-year digital strategy plan for HEINEKEN with cross functional stakeholders and key partners

Jan 2011 - Mar 2014

Stijn de Bekker

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Education

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