Stijn de Bekker

Leading Organisations in the Field of Technology

A technology enthusiast with proven track record in delivering long-term business value via (digital) technology, enabling process restructuring and organisational transformation. Recognized for defining strategy and delivering transformational programs.

Recent Work Experience


London, United Kingdom

Previously known as British American Tobacco, BAT is a top FTSE-100 performer and performing a massive transformation to build a better tomorrow with healthier consumer products.

Head of IDT Marketing
August 2020 - now

Responsible for Information & Digital Technology (Marketing) in region Americas and Sub-Saharan Africa (AmSSA).

  • Engage with regional and global teams as a trusted advisor, to understand and translate business strategies into plans and budgets
  • Provide insights to drive improved business performance
  • Understand the IT landscape to proactively drive optimization, application and exploitation of assets

HEINEKEN International

Amsterdam, The Netherlands
Strategic Advisor
Feb 2020 - July 2020

In a role reporting to the global HEINEKEN CIO, delivering strategic technology advice for several global functions (including global IT and global commerce).

  • Received MT signoff on 3-year global IT strategy for capability sourcing
  • Accelerated roll out of e-Commerce in key markets, contributing to top line during global pandemic
  • Delivered customer experience improvements for global SAP Hybris e-Commerce platform (design, functional, performance), integrated with key solutions (e.g. SAP ECC and
  • Restructured Agile delivery of e-Commerce roadmap, achieving structural cost savings, improved quality and better collaboration

Sociedade Central de Cervejas e Bebidas

Lisbon, Portugal

HEINEKEN’s local operations in Portugal. This includes a beer brewery (“Sagres”), wholesale company, malt production, water plant (“Luso”) with spa and a craft beer business.

Head of IT
Jan 2017 - Jan 2020

In a highly competitive market, end-responsible for all IT services in Portugal supporting full range of company operations and workplace support for 2.000+ employees.

  • Delivery and MT-signoff of a three year business-IT strategy
  • Reorganisation of the local IT team to provide new competences and capabilities
  • Setup of new long-term agreements with (new) key partners, for improved operational performance and significant cost savings
  • Delivery of Agile masterclasses to company leadership teams
  • Initiated technology inspiration sessions to stimulate company-wide innovation
  • Initiator and key stakeholder of organisational (digital) transformation with complete technology landscape overhaul

HEINEKEN Global Shared Services

Kraków, Poland

European financial shared service centre, supporting 25+ group operating companies in transactional finance.

IT Manager
Mar 2015 - Dec 2016

In a service oriented and operationally driven environment, responsible for all IT activities to deliver financial services, local business critical systems and workplace support for 1.000+ local employees and 250+ employees in backoffice (India).

  • Part of the management team and several global IT cabinets to drive strategic improvements (e.g. financial services transition, robotic process automation)
  • Implemented global service desk as pioneer in company, realizing process, team and cost efficiencies
  • Realized local SAP solutions for HR and finance

HEINEKEN International

Amsterdam, The Netherlands

Global Solutions manages and deploys projects globally as part of HEINEKEN’ central IT organisation.

Project Manager
Mar 2014 - Mar 2015

Solution owner of the global company SharePoint platform and technology.

  • Delivered renewed vision and strategy towards SharePoint Online (Office365) to the CIO
  • HEINEKEN representative in Microsoft’s SharePoint community of practice
  • Development of a functional roadmap with ongoing delivery of new features
  • Set up and lead of company-wide community of practice

HEINEKEN International

Amsterdam, The Netherlands

Global centre of excellence on digital media, supporting delivery of marketing and communication initiatives

Cluster Lead Digital Consultants
Jan 2011 - Mar 2014

Managed a high-performing team of subject-matter experts with design responsibility (user interaction) and to provide technology support (architecture, performance, security) for strategic and highly-visible brand, activation & communication platforms.

  • Delivery of platforms like Heineken® James Bond, Heineken® UEFA Champions League, brand platforms for Desperados, Amstel or Sol, HEINEKEN corporate website, the SUB eCommerce, etc.
  • Design responsibility of project portfolio for 7 global consumer brands and corporate communications
  • Three-year digital strategy plan for HEINEKEN with cross functional stakeholders and key partners


Master of Business Administration (MBA)

Webster University, St. Louis (MO), US. Fast track course, GPA 3.94

Master in Computer Science (MSc)

University of Twente, Enschede, NL. Specialized in multi-media database retrieval

VWO Atheneum

Mencia de Mendoza, Breda, NL. Highest secondary educational system in the Netherlands - a pre-university education in anticipation of university. Included two years of Latin and Classic Greek.

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